What do the best growth strategies have in common? A genius CEO, limitless funding, or game-changing tech? The answer might surprise you.
Are you in a commoditized industry?
Haggling over price? Seeing growth slow? Does your product or service look a lot like the next guy’s?
No, this isn’t a pharmaceutical ad, although I am here to tell you – you are not alone.
Still, some of these companies are winning big.
Want to know why?
More than ever, companies need Execution. Someone that can deliver on a strategy, objective, or project. Tim Cook is an Execution Guy. You can be too.
What if you could reconfigure your products and services to drive more value for your customers, more profit for your shareholders, and something cool for your sales team to talk about?
Much of today’s strategy development is about eliminating risk and reducing uncertainty. Maximize upside and minimize downside. Heavy emphasis on minimizing the downside. But what if we shifted our thinking to maximize upside by maximizing downside? There will always be a downside. What if we used it?