What do the best growth strategies have in common? A genius CEO, limitless funding, or game-changing tech? The answer might surprise you.
Many of the business strategies your company launches won’t work. But you guys aren’t alone. According to Forbes, a third of all business strategies fail.
We’re all pretty smart people. Why don’t our companies win more often?
Much of today’s strategy development is about eliminating risk and reducing uncertainty. Maximize upside and minimize downside. Heavy emphasis on minimizing the downside. But what if we shifted our thinking to maximize upside by maximizing downside? There will always be a downside. What if we used it?